Ad Choices Disclosure

Defy Media, LLC ("Defy") is committed to providing you with the very best experience we can on our network of websites and applications (collectively, the "Defy Sites"). In order to do so, we may gather certain information about you. Please read the following policy ("policy") to understand how certain of your information collected on the Defy Sites will be collected, used, shared and retained.

What information does Defy collect?

When you visit the Defy Sites, we collect some basic information that does not identify individual users. (See the "Behavioral advertising" section below for more information on certain third parties who may also collect similar information when you visit the Defy Sites for online behavioral advertising purposes.) This includes which pages are visited, which advertisements are viewed, and any feedback from our visitors. We then aggregate this information with other pieces of information to improve our site and make your experience on the site as valuable and efficient as possible. For purposes of clarity, unless visitors submit personal information directly to us (e.g.: by means of a site registration, in connection with a contest, etc.), our sites do not collect visitor’s personal information. Additional information on how we treat personal information that is submitted directly to us and how such information may be shared may be found in our privacy policy.

Behavioral advertising

We analyze non-personal information that we collect on the Defy Sites, or obtain from third parties, and organize it into anonymous user profiles, groups, and audiences, based on factors such as age, gender, geography, interests and online actions. We and our clients and partners then use these anonymous user profiles, groups and audiences to design and deliver customized advertising campaigns or other relevant content. We and our clients also use this data for other related purposes (for example, to do research regarding the results of our online advertising campaigns or to better understand the interests or activities of our visitors.) The behavioral categories we use to customize the ads you may see or for related purposes do not use personal information such as your name, address, e-mail address, phone number, birth date or social security number. Our technology and services are designed to limit our use of data for purposes of behavioral advertising to anonymous, non-personal information.

When you visit any of the Defy Sites and view ads from Defy’s advertisers, Defy automatically receives and stores certain types of non-personal information including IP address, web pages viewed, date and time, and responses to advertisements delivered. While each advertising technology uses different types of technology to collect this information, including log files, cookies and pixels, none of the foregoing by itself or together can be tracked to a specific individual’s personal information, and the non-personal information collected by Defy will not be shared with third parties, except as expressly indicated in this policy. The non-personal information collected through your use of the Defy Sites is used to provide relevant, targeted advertising and improve Defy’s advertising technology; monitor website traffic; collect statistical data; determine the effectiveness of advertisements and content; and collect data across multiple websites to categorize likely consumer interest segments for use in online behavioral advertising. Defy may track visits to the Defy Sites and this information may be used over time to help predict your consumer interest segments and select the ad content you see. Defy may also use non-personally identifiable profile-based anonymous information with other non-personal information.

We permit Viacom International Inc. and its affiliates ("Viacom") to collect and use certain information about your visits to and use of certain Defy Sites for online behavioral advertising purposes. Please see to learn more about Viacom and its online behavioral advertising practices and how to opt out of online behavioral advertising by Viacom.

Transparency in online behavioral advertising

Defy does not create or use potentially sensitive data segments to provide its targeted online behavioral advertising for advertisers, including, but not limited to, health related audience segments. Defy is a member of the NAI (Network Advertising Initiative) and adheres to the NAI Code of Conduct, which may be found here, and the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising, which may be found here.


You may choose to not participate in our personalized advertising services by "opting out" of such personalized advertising services through the Network Advertising Initiative’s Consumer Opt-out Program. Opting out will not remove advertisements. You will continue to see advertisements provided by Defy, but the advertising will not be customized or targeted based on information collected by Defy. Your will need to update your opt-out preferences if you change/update browsers or computers, or if you delete cookies. See the "Behavioral advertising" section above for more information on how to opt out of online behavioral advertising by certain third parties on the Defy Sites.

Data retention

We and our partners may retain the anonymous user data we or our partners collect on the Defy Sites for up to nine (9) months from the date of its collection, after which time it is deleted from, or deactivated on, our and our partners’ active databases. In addition, we maintain archives of our web logs, database, and other systems and information. Please note that it is possible some of this information may remain archived after we delete or deactivate the information from its active database. We maintain archives for disaster recovery, legal and other non-marketing purposes.

With whom do we share your information and for what purpose?

Except as may otherwise be expressly set forth in this policy or in our privacy policy, Defy does not sell, rent, or trade any personally identifying information with third parties unless users consent to such sharing practices. We may from time to time share user information in a non-personally identifiable manner with advertisers and other third parties in order to present to users more targeted advertising, products and services.

What are "cookies" and "web beacons" and how do we use them?

The Defy Sites may use "cookies" and "web beacons" to speed navigation, keep track of items viewed, clicked on and/or shared, including links and advertisements, and provide you with custom-tailored services. A "web beacon" is an embedded GIF file that specifically helps us track whether you have viewed a specific piece of content. We also use "cookies" to remember information you gave us so you don’t have to re-enter it each time you visit the Defy Sites. By showing us how and when visitors use the Defy Sites, "cookies" and "web beacons" allow us to see which Defy Site areas and content are popular, and help us target content and advertisements based on user behavior. In addition, "cookies" will allow us to display in your profile which Defy and affiliated websites you have visited, unless you opt out of that feature in your account. We also collect IP addresses for system administration and to report aggregate information to any sponsors. Some advertisers or websites that have links on our site may also use their own "cookies." We do not control these "cookies." You should check the privacy policy of these advertisers or websites to see whether and how they use "cookies."

Most browsers are initially set to accept “cookies.” If you’d prefer, you can set yours to refuse “cookies.” You will not be able to fully use the Defy Sites if you turn off the “cookies” option.

If you have any questions or concerns about this policy you may contact us or write to the following address:

Defy Media, LLC 498 7th Avenue, 19th Floor New York, NY 10018 Attn: Privacy
Telephone: (212)244-4307 Facsimile: (212)244-4311 E-mail: